describing your target audience

Describing your target audience 3^rd may

 

-       Must be specific and narrow down our target audience

-       Narrow it down to: gender, age, nationality, sexuality, ethnicity, relationships, parental status etc…

 

Socio-economic status:

A status- upper middle class- higher managerial, administrative or professional

B status- middle class- intermediate managerial, administrative or professional

C1 status- lower middle class- supervisory or clerical, junior managerial, administrative or professional

C2 status- skilled working class- manual/ labour worker

D status- working class- semi and unskilled manual worker

E status- lowest level of class e.g. students- state pensioners or widows

 

Psychographic:

Mainstreamer- seek security- tend to be domestic, conventional, sentimental. Normally largest group

Aspirers- seek status- materialistic, acquisitive. Typically younger people

Succeeders- strong goals, confident, work ethic. Typical professional occupation

Resigned- authoritarian values. Typically older people

Explorers- energetic, invidualism. Younger people, normally students.

Strugglers- alienated, gamers, disorganised. Eats junk food, lottery tickets and gambling.

Reformers- social awareness and independent judgement, antimaterialistic. Attended higher education and uses products of higher quality.